Sustainable in a Generation
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At Mars, we believe we can’t grow and prosper unless the planet, people and communities we rely on are healthy and thriving, too. Being a family-owned business, we have always put The Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – at the very heart of everything we do.

We combine those business principles with science to help grow our business in a way we can be really proud of: operating within planetary boundaries and delivering a positive social impact.

We call it our Sustainable in a Generation plan. As part of that plan, we are investing $1 billion over the next few years to tackle urgent threats facing our business and the society we operate in – threats like climate change, poverty in our value chain and a scarcity of resources.

Our plan focuses on three interconnected ambitions we believe are essential drivers of sustainable growth:

Healthy Planet – we aim to reduce our environmental impacts in line with what science says is necessary to keep the planet healthy, focusing on climate action, water stewardship and land management. Our goal is to reduce greenhouse gas emissions across our value chain by 67% by 2050 – dramatically expanding on previous goals to reduce GHGs in our operations.

Thriving People – our ambition is to meaningfully improve the working lives of one million people in our value chain to enable them to thrive, focusing on increasing income, respecting human rights and unlocking opportunities for women.

Nourishing Wellbeing – with an ambition to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.

Our Sustainable in a Generation plan goes further than ever before by going beyond our direct operations. We believe that if we are to deliver on the Paris Accord and the UN Sustainable Development Goals, we can only do so if we tackle a broken, extended supply chain system. By launching our new plan, we’re setting a new standard for responsible growth as a business.


At Mars we put The Five Principles at the heart of everything we do.

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