Green Order makes ordering behaviour impact on the environment visible and measurable.

Mars Belgium proudly introduces Green Order, a green logistic standard which makes the impact of the ordering behaviour on the environment both visible and measurable. The concept developed by Mars has been converted by Capgemini Consulting into a reference standard which can be used by all the players in the industry. Hence, this standard makes up the basis for a more ecological behaviour and a better synchronization of the logistic chain between suppliers and distributors.

With Green Order, Mars is the first European manufacturer in the food industry to measure the CO2 emissions at the ordering level and to inform its customers thereof. Mars Belgium’s logistic partner, DHL, sees to the concordant CO2 values being printed on each and every forwarding note. These figures will result in the distributors consciousness-raising as to their ordering behaviour.

In this way, Mars would like to enter into a dialogue with the distributors in a view to enhance the effectiveness of their ordering and, if necessary, to combine the Mars’ supplies with those of other manufacturers within the distribution network. This means that Green Order is fully integrated in the logistic process, which would require a sustained cooperation between all the players in the industry in order to be successful.