At Mars, we have always believed in good food.  At the start of the last century, consumers were looking for a delicious, affordable and convenient chocolate products.  And now, nearly 100 years later, they still do.

The environment we operate in has changed

Social and economic changes have had a major impact on both diet and lifestyle.  Today’s lifestyles mean that we spend less time moving around, so we don’t have as many opportunities to exercise and burn off the energy our diet provides us with.

At Mars, we acknowledge these changes to the modern world.  That’s why we are committed to acting responsibly. We believe taking pleasure in food is part of a rich and enjoyable life.  It is simply about striking a balance.  We are committed to offering great tasting products of high quality, guided by our Health and Nutrition strategy.

We are continuously developing and improving our portfolio of products to meet changing consumer needs in order to make them nutritionally better. For example, we began a programme in 2006 to remove all artificial additives from our products. In 2010, Mars reduced the saturated fat content in three of its key products: MARS®, SNICKERS® and MILKY WAY®. This reduction will be extended to the whole range of Mars chocolate bars.

Nutrition is only one part of maintaining a healthy lifestyle.  Another is physical activity.  For many years, we have been working with Belgian sports federations to support initiatives promoting a healthy lifestyle and regular physical activity. And every year, we take part in the ‘20 km of Brussels’.

Consumers who want to know more about the chocolate products offered by Mars Belgium can do so by visiting our websites www.questionsfriandises.be and www.hoeveelzoetisgoed.be. These websites contain a whole range of tips and information on the position that sweets occupy in our diet.